How Social Media, Digital Marketing Is Helping Operators Gain Leads & Connect With Customers

Five Star’s Marketing department was recently spotlighted in this article sponsored by Mondelez International.

The technology evolution has undoubtedly changed the way companies do business; similarly, it has changed the way consumers view and interact with those businesses, too. With the click of a button consumers can purchase a product, review a company, and simply have their needs met right away through their phones, laptops, tablets and smartwatches.

In the vending, micro market and office coffee service industry, operators have been taking steps to keep up with the changing technological landscape. Today, a few successful operations have been using technology, such as social media and digital marketing, to gain new leads, connect with current customers and build their brands.

Digital Marketing

Chattanooga, TN-based Five Star Food Service incorporates social media into its overall business strategy in several different ways. “We use a mix of primarily Facebook, LinkedIn and Twitter to share information such as company news or announcements, upcoming vending or micro-market promotions, upcoming tradeshows or events, new product releases, general interest articles, and social media contests/giveaways,” said C.J. Recher, senior marketing manager at Five Star.

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